Focus groups are effective at generating hypotheses and can be a valuable way to see your problem through the eyes of a targeted audience such as consumers, voters or citizens. Our experienced team will help you use qualitative research to define, refine, and execute a strategic plan.
From ballot measure campaigns to professional sports and entertainment companies to candidates and business groups, the senior staff at SmithJohnson Research has been helping leaders make strategic decisions for more than 24 years. At SmithJohnson Research, there are no cookie-cutter projects. Every research collaboration commands the attention of our senior staff.